Case Analysis Of General Electric - 2243 Words

CASE ANALYSIS OF GENERAL ELECTRIC Aaron Sneddon DeVry University BUSINESS POLICY (BUSN412) Edward Pinero June 24, 2015 Company Information †¢ Company Name: General Electric †¢ Website: www.ge.com †¢ Industry: Diversified Machinery Background and History of General Electric General Electric was originally the Edison Electric Light Company that was established in 1878 by Thomas A. Edison. In 1892 it merged with Thomson-Houston Electric Company to create General Electric. In this current time, General Electric has now grown to a huge conglomerate. The business units that make up General Electric are GE Aviation, Capital, Energy Management, Healthcare, Lighting, Power Water, Oil Gas, and Transportation. The company has been trying to expand into emerging markets and shrinking the Capital business unit. Jeff R. Immelt is the current CEO and has been in that seat since 2001. According to Steve Lohr, General Electric’s net profit loss for quarter one of 2015 was 13.6 billion dollars and the revenue was 29.4 billion dollars† (Lohr, 2015). The net profit loss for the quarter relates back to General Electric selling most of GE Capital. General Electric is expecting to take a initial loss of 16 billi on dollars from selling the majority of GE Capital. Porter’s Five Forces Model on General Electric: †¢ Threat of New Entrants o The threat of new entrants in the businesses that General Electric is primary involved in is pretty low as each of the industries have a highShow MoreRelatedGeneral Electric Case Analysis1247 Words   |  5 PagesGeneral Electric Case Analysis Case Recap General Electric, (GE), is a diversified technology and financial services corporation that has a history of tremendous success. The company’s name is well known across the United States and is recognized by consumers as the â€Å"practical innovator† (Crystal amp; Herskovitz, 2010). In order to continue its achievements, GE’s strategy is to focus its resources in new product innovation and comprehensive brand positioning. It has created the â€Å"Profile† andRead MoreEssay about General Electric Case Analysis927 Words   |  4 Pagesï » ¿ Case Discussion Questions 1. GE used to prefer acquisitions or Greenfield ventures as an entry mode rather than joint ventures. Why do you think this was the case? According to our textbook, a firm can establish a wholly owned subsidiary in a country by building a subsidiary from the ground up, the so-called Greenfield strategy, or by acquiring an enterprise in the target market. Acquisitions have three major points in their favor. First, they are quick to execute. By acquiring an establishedRead MoreGeneral Electric And Its Swot Analysis1458 Words   |  6 Pagesoperations on a global scale. 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